top of page
mighty earth
partaking in a "meatless meal" sound like sacrifice. eating what you already eat sounds like a piece of cake. you don't have to be a vegetarian to save the earth.
in-store
replacing deli counter ticket takers, the Mighty Earth Taker dispenses coupons for meals missing meat. shoppers will turn their back on steak with discounted dinner and an environmental bonus in hand.
partnership
AD: Chrissy Boals
CW: Isabel Kerr
bottom of page